Privacy Policy

Introduction

Viral Purple Cow (“we”, “us”, “our”) operates https://viralpurplecow.com (the “Website”). This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Website. It applies only to information collected online through the Website, not offline or via other channels.

Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined below. Definitions apply whether terms appear in singular or plural.

Definitions

• Account: a unique profile to access parts of the Website (if applicable).
• Company: Viral Purple Cow (also “we”, “us”, “our”).
• Cookies: small files placed on your device that store settings and identifiers.
• Device: any device that can access the Website (e.g., computer, phone, tablet).
• Personal Data: information that identifies or relates to an identifiable individual.
• Service Provider: a third party that processes data on our behalf (e.g., hosting, security, analytics, advertising).
• Usage Data: data collected automatically during use (e.g., IP address, browser type, pages visited, timestamps).
• Website: Viral Purple Cow, accessible at https://viralpurplecow.com/.
• You: the individual using the Website, or the organization that individual represents.

What we collect

• Information you provide: details you submit when you contact us (e.g., name, email, message) or subscribe to updates.
• Usage & device data: IP address, approximate location, browser/OS, referring/exit pages, time spent, and interactions. This is standard log/analytics data.
• Cookies & similar tech: cookies, pixels, local storage, and beacons to keep the site secure, remember preferences, measure performance, and (if enabled) support advertising.

How we use information

• Provide, operate, maintain, and secure the Website.
• Understand usage and improve content, features, and performance.
• Communicate with you when you contact us.
• Detect, prevent, and address fraud, abuse, or technical issues.
• (If enabled) Serve and measure advertising, including personalized ads where permitted by law and your settings.

Cookies & tracking technologies

We use both session and persistent cookies. You can control cookies in your browser settings; blocking some cookies may affect site functionality.

Categories we use:

• Necessary — security, load balancing, and core features.
• Preferences — remember choices (e.g., language).
• Analytics — assess traffic and performance.
• Advertising — deliver and measure ads; limit frequency; personalize where allowed.

Advertising (Google AdSense)

We use Google AdSense to display ads. Third-party vendors, including Google, use cookies or similar technologies to serve ads based on your visits to this and/or other websites. Google’s advertising cookies enable it and its partners to serve ads based on your visit to our Website and/or other sites on the Internet.

Your choices: You can manage ad personalization at Google Ads Settings, and learn more at Google’s Advertising Policy. Some industry opt-outs are available at aboutads.info/choices (US) and youronlinechoices.eu (EU).

Google may use the DART cookie to serve ads based on your visit to this and other sites. You may opt out of the use of the DART cookie by visiting policies.google.com/technologies/ads.

Cloudflare (security, CDN, and performance)

We use Cloudflare to deliver content quickly and protect the Website from malicious traffic (DDoS/bot mitigation). To do this, Cloudflare may set security cookies and process limited data such as IP address and system configuration for threat detection and caching.

Examples of Cloudflare cookies include __cf_bm (bot management) and cf_clearance (challenge/allow token). For details, see Cloudflare’s cookie documentation: Cloudflare cookies.

Log files

Like many sites, we process standard server logs (IP address, browser type, ISP, date/time stamp, referring/exit pages, and clicks). This information is not linked to personally identifiable information and is used for security, administering the site, trend analysis, and aggregate reporting.

Service providers & sharing

We do not sell your personal information. We share data with service providers (e.g., hosting, Cloudflare, advertising/measurement providers) solely to operate, secure, and improve the Website, or when required by law. If we are involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction with appropriate safeguards.

Legal bases (EEA/UK)

• Consent — for advertising cookies and certain analytics where required.
• Legitimate interests — site security, fraud prevention, basic measurement, and improvements.
• Contract/requests — responding to messages or providing requested features.
• Legal obligation — complying with applicable laws and regulations.

Retention

We retain information only as long as necessary for the purposes described in this Policy or as required by law. Retention periods vary based on the type of data and the reason for collection (e.g., security logs are kept for a limited time unless needed for investigation).

Security

We use administrative, technical, and physical measures to protect information. No method of transmission over the Internet or electronic storage is 100% secure; we cannot guarantee absolute security.

International transfers

We may process information on servers and with service providers in countries other than your own. Where required, we use safeguards such as Standard Contractual Clauses or equivalent mechanisms for cross-border transfers.

Your rights

EEA/UK (GDPR/UK GDPR): you may have rights to access, correct, delete, restrict, or object to processing of your Personal Data, and to data portability. You may withdraw consent at any time without affecting prior processing.

California (CCPA/CPRA): you may have rights to know, delete, and correct Personal Information, and to opt out of “sale” or “sharing” as defined by law. We do not sell Personal Information.

To exercise rights, contact us via the details below. We will respond within the timeframe required by applicable law.

Children’s information

Our content is for a general audience. We do not knowingly collect Personal Data from children under 13 (or the age defined by local law). If you believe a child provided Personal Data, please contact us so we can delete it.

Links to other websites

The Website may link to external sites we do not operate. We are not responsible for their content or privacy practices. Review their policies before providing information.

Changes to this Policy

We may update this Policy from time to time. The “Last updated” date reflects the latest revision. Material changes will be posted on this page.

Contact us

If you have questions about this Policy or wish to exercise a privacy right, contact us via our Contact page or email hello@viralpurplecow.com.